About Planalife

We at Planalife are one of the largest

Insurance Brokers in the midlands

Established in 1980 by Brendan J Kelly, Planalife has a long and proud history of providing impartial financial and insurance advice. Based on Bastion Street, Athlone, Planalife is regarded as one of the biggest financial brokers in the Midlands, and provides expert advice to clients nationwide. With 10 qualified staff, including Brendan’s son, Damien, who is the company director, the goal is simple: Planalife protects the things that matter most in your life. There are two dedicated teams in Planalife, one that specialises in general and commercial insurance and the second specialising in financial advice in areas such as pensions, mortgage protection and life cover, and savings and investments. In 2022 we sold our General Insurance department to iCarebrokers. 

Leading the way

Longevity Opening its doors in 1980, Planalife celebrates 43 years in business this year. Throughout that period there has been both good times and bad, and Planalife can draw on this extensive experience when advising a client in relation to investing or funding for retirement. The firm offers a wide range of services to both individuals and companies, and brings decades of knowledge and experience to each and every one of these clients. Award-winning The high standards offered by Planalife have been repeatedly recognised throughout the years, with the firm bagging the Irish Broker Association’s ‘Best Broker in Leinster 2014’, and being shortlisted again for the award in 2015 and 2017. In 2018 we won ‘Best Insurance Broker 2018’ in the Midlands 103 Radio customer service awards.   Winner Best Insurance Broker 2018 & 2019   Nominated for Best Family Business of the year in 2017 and 2018   Winners Best Broker in Leinster 2014 & Shortlisted 2015 and 2017